Three in four adult consumers in India constantly use more than one device simultaneously and spend almost 90 per cent of their workday interacting with devices, said an Adobe study on Friday.
Smartphones have also emerged as the most preferred medium for all shopping activities with 89 per cent of consumers currently being able to do all the retail activities they want on mobile, showed the findings based on a survey of 1,000 adult consumers in India.
The study revealed that more than half of adults surveyed regularly use voice commands.
"The rapid proliferation of advanced technologies and their increased usage on mobile devices, points to potential new areas for marketers to engage with consumers," said Sunder Madakshira, Head, Marketing, Adobe India.
"Considering the fast consumer adoption of voice tech, we expect to start seeing more brands experimenting with immersive ways of customer engagement over the next few years," Sunder added.
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